Trade shows are great for growing your business. But showing up is not enough. You must get people to your booth. It can be made simple by a thoughtful pre-show marketing plan. This lets people know about your booth in advance. So, they will be able to find you.

We will cover elementary pre-show publicity ideas here. They are easy to apply. They will get more visitors to drop by your exhibition booth.

Set a Definite Objective

Start with an objective. Do you require additional leads, sales, or name awareness? Your objective will tell you what you need to achieve in marketing. Know what you want, and be ready.

Begin Early

Begin to promote at least 4–6 weeks prior to the show. This gives your audience an opportunity to become familiar with you. If you wait, they will have forgotten to stop by your booth.

Tap Social Media

Social media is a great tool. Share information regarding the event on your company's social media pages. Share your booth number. Share photos, videos, and updates. Use event hashtags. Paid advertising can also be utilized to reach more individuals.

Tips:

• Build a countdown

• Share "behind the scenes" material

• Stream live prior to or at the event

Send Invitations through Email

Email facilitates you to speak to your public. Email your customers and prospects. Let them know what they can expect to find in your booth. Send event and booth number details.

The emails should be short and straightforward. You can also offer some exclusive gift or demo to the visitors who show the email at your booth.

Leverage Your Site

Your site needs to be linked to the trade show. Place a banner on the home page. Create a special page about your booth. Add event details, booth number, and what the visitors get.

Keep scheduling meetings simple. Use a form or a calendar application. It is easy to convey to the proper parties at the event.

Leverage SMS Marketing

Text messages are brief and personal. Send event reminders to your contacts. Keep it brief. Mention your booth number and a reason for visiting.

Work Together With the Event Planners

Most trade shows promote their exhibitors. Ask them if they can include your company in their emails or social media posts. You can also be included in their event app or show directory.

Give Freebies or Giveaways

Freebies are well-liked. Pre-promote giveaways. You can give away samples, gifts, or discount coupons. Advertise this on your social media and email.

Ensure your giveaway is branded. This also assists with recall post-show.

Design a Pre-Show Video

Videos capture attention. Create a brief video to market your booth. Inform them about what's new, what they'll be learning, or what they'll be receiving.

Place the video on your website, social media, and in emails. Make it one minute or less for maximum effect.

Call the Media

If you have something new to unveil, let the media know. Send out press releases to trade websites or local newspapers. They can pick you up, and more individuals will hear about your booth.

Schedule Pre-Event Meetings

Don't wait for people to come to you. Take it out there and book meetings ahead of time. Book appointments via LinkedIn or email with prospects or targeted clients.

Tell them what you'll be doing or talking about. This makes your booth more productive.

Invite a Demo or Talk

If you are conducting a product demo or presentation, promote it. Tell them when and at what time. Tell people what they will learn. This provides them with a reason to come to your booth.

Add QR Codes

Use QR codes in your pre-show promotion. Individuals can scan to book an appointment, watch a video, or get a freebie. You can utilize these codes via emails, social media, or print ads.

Monitor Your Efforts

Just make it simple. Monitor open rates, Facebook likes, and clicks on the site. That way you know you are doing it right so you can repeat. Last Things Pre-event promotion does work. It gets you ahead and more people to your show booth. Organize ahead, utilize social media, and send your audience via mail. A good plan gets the right visitors to your booth. 

AARS Exhibits LLC is your trade show success partner. We create and construct custom booths that make an impact. Our personnel also assist in pre-show promotion and planning. We work alongside you each step of the way. We facilitate the way and guarantee your trade show success. No matter what size booth you need, AARS Exhibits LLC can supply it. Let us work together to stand out and build your business. 

 

FAQs:

1. Why is pre-show marketing crucial for trade shows?

It attracts the right people to your stand. The more attendees, the better leads and success. 

 

2. When should I begin pre-show marketing?

 Start at least 4–6 weeks in advance so that there will be ample time to promote.

 

3. How can AARS Exhibits LLC help me with my booth? 

We build booths to order, help install the booth, and help with pre-show promotion concepts.